Perfect for people who love the ocean, don't want to pollute the planet with plastic, and who simply like having nice things. NAECO is the word 'Ocean" reversed and their mission is to create products you'll use again and again to reduce the damage of single use plastics in the oceans. Naeco® is a 1% For the Planet member and contributes to ocean conservation organizations. Naeco® also plants one piece of coral for every bottle sold. You get a reusable bottle and help grow coral for the oceans.